What Are the 4 Types of Display Ads?
Display ads are an effective way for businesses to reach out to existing and potential customers. They come in many different forms, ranging from simple banner ads to more sophisticated video and interactive ads. Here, we look at the four main types of display advertising—banner ads, video ads, mobile ads and rich media ads—and explore how they can be used to help build a successful digital advertising campaign.
Banner Ads
Banner ads are the most common form of display advertising. They usually appear as rectangular or square images in a webpage’s header or sidebar, with a link that takes users to the advertiser’s website. Banner ads can be used to promote products or services, encourage consumers to download an app, or simply drive traffic to a company’s website.
Video Ads
Video advertisements have become increasingly popular in recent years. These short videos typically appear on streaming platforms like YouTube or social media sites such as Facebook and Twitter. They often include a call-to-action (CTA) at the end that encourages viewers to take some kind of action—for example, downloading an app or signing up for a newsletter.
Mobile Ads
Mobile advertisements are designed specifically for use on smartphones and tablets. These can be placed within apps or alongside content within mobile web browsers. Mobile ads tend to be much more targeted than other types of display adverts, using user data such as location information and device type for tailored campaigns.
Rich Media Ads
Rich media adverts are highly interactive experiences designed to capture user attention and keep them engaged longer than with static banner adverts. They contain elements such as audio, video or animated content which can make them more attractive than simple text-based adverts while allowing companies greater creative freedom when designing their campaign materials.
